Good design is a concept defined by principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design.
“You cannot understand good design if you do not understand people.”
Dieter Rams
The Timeless Appeal of Good Design
The term “good design” sounds deceptively self-evident. As something for designers to practice, it begs the question of what it involves as a clear set of elements. Design is a field where we understand, communicate with and enhance the world around us, particularly by improving people’s lives. Indeed, the cost of bad design is frustrated users and a damaged brand name.
10 principles of good design:
- Is innovative.
- Makes a product useful.
- Is aesthetic.
- Makes a product understandable.
- Is unobtrusive.
- Is honest.
- Is long-lasting.
- Is thorough down to the last detail.
- Is environmentally friendly.
- Involves as little design as possible.